development and implementation of a longitude random panel
of 5% of a major telecom company's customers. This panel provides
an information base for marketing strategic planning. Our
marketing consultants developed numerous customer profiles
and performed the statistical and data analysis required for
Development and maintenance a data warehouse for the college
marketing organization in AT&T. We used SAS OLAP
technology to provide Internet-enabled information delivery
from the data warehouse to the desktops of marketing managers.
The system was used for database marketing and decision support
by our data warehouse programming staff.
Customer-level profitability tracking for a major telecom company. The system maintains a history of revenue, expenses and profitability
for local and long-distance customers. It is used for customer segmentation, customer relationship management (CRM),
and profitability management.