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Palisades
Research offers analytical and development services. We specialize
in:
Decision Support Systems (DSS) including data warehouse
development and data mart, Internet-enabled OLAP, statistical
modeling, and data mining |
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List Generation (merge/purge) |
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Web-Based Transaction Processing Systems
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Decision Support Systems
Data
warehouse development and related DSS applications: As
data warehouse consultants, PRI specializes in data warehouse
and data mart development, implementation and maintenance, including
Internet-enabled decision support systems. See the descriptions
of our insurance
data warehouse and
telecommunications data warehouse projects.
Internet-enabled
on-line analytical processing (OLAP) development:
PRI designs and implements on-line analytical processing systems,
providing multi-dimensional views of company data. SAS and Microsoft
make it easy to create OLAP cubes. We use off-the-shelf tools
to facilitate intranet access to these cubes.
Database marketing support: In addition to creating
data warehouses and data marts, PRI provides a range of services
related to database marketing operations, including:
| Customer
base and prospect scoring |
List
generation |
| Promotion
tracking |
Data
mining |
| Results
analysis |
Merge/Purge |
We
have years of experience with SAS, Microsoft Office VBA, and tools
integrating SAS and Office. We have extensive experience with
very large files in the IBM mainframe, UNIX, and Windows
environments.
Statistical modeling: Palisades Research has
always specialized in providing sophisticated modeling solutions
to meet critical client needs related to -
| Identifying
the most profitable customers |
| Targeting
the most profitable prospects |
| Increasing
response rates from marketing campaigns |
| Understanding
why customers leave for competitors |
Statistical sampling and quantitative market research:
Palisades Research develops and maintains longitude stratified random
panels to provide marketing support. We perform response modeling,
customer profiling, and market segmentation.
List Generation
Merge/purge list generation: Palisades Research
designs merge/purge routines to handle very large list generation,
including merge/purge data cleaning to combine data from multiple,
disparate sources. We employ, evaluate and refine fuzzy matching
algorithms, sensitivities, and the selection of data elements for
merge/purge. PRI develops systems to generate and maintain nation-wide
lists, using simultaneous processing on multiple servers.
Web-Based Transaction Processing Systems
Web development for data processing systems: Web-enabled
business management systems built using SAS for analytical and/or
transaction processing. |
