Research designs merge/purge systems to handle very large
list generation, cleaning data in a single list or combining
data from multiple, disparate sources. We employ, evaluate
and refine fuzzy matching algorithms, sensitivities, and the
data elements selected for merge/purge. We also develop systems
to generate and maintain nation-wide lists, using simultaneous
processing on multiple servers.
In addition, Palisades Research develops and maintains longitude
stratified random panels to provide marketing support. We
perform response modeling, customer profiling, and market segmentation.